Keynotes:
Lessons from the Past to Guide Your Future--a unique program combining history and inspiration!

 

 

 
 
 
 
 
 
 
 
 
 
 
 

  
 
Certified Speaking Professional
Certified Professional Development Trainer

   
   
 
Writing  for Today's Busy Readers (and Writers)


 

How You Will Benefit

Writing ability is a highly important skill in today’s communication-overloaded business world. Whether email, letters, sales materials, explanatory documents, internal memos, or proposals, your documents need to say what you mean, appeal to busy readers, and showcase you and your organization in the most professional way possible.

 

The most common writing problems today are wordiness, lack of clarity, poor organization, inappropriate style or tone, failure to clearly state the purpose of the correspondence, and neglecting to ask for the outcome. Sound familiar?

 

If your employees or executives have been out of school for more than five years, they probably need a writing update. The rules have changed and styles have changed. Today’s readers are more time-conscious, less formal, more easily offended, less easily impressed. Tomorrow’s readers will be younger, and they will want to read even faster and more easily.

 

Your business correspondence needs to be as up to date and professional as your products and services, and your documents need to show every reader that you care about your image—and that you care about them.

Possible Topics

  • The secret to an active,     
     personable writing style

  • Sentence and paragraph structure

  • Conciseness and clarity

  • Easy ways to reduce wordiness and pomposity

  • Ridding your writing of vagueness and ambiguity

  • Writing for your particular reader

  • Direct v. indirect writing

  • Persuasive v. informational writing

  • Formulas for power writing

  • Using the “you” approach

  • Getting and keeping reader interest

  • How to open and close with style

  • Presenting your ideas
    effectively and efficiently

  • The basics of commonly
    misused words, spelling 
    updates, punctuation

  • Valuable skills and practical, understandable, usable techniques you can use immediately


Also available in a general session format!

 

Client Comments About This Program

Thank you for the excellent seminars you have conducted for our instructors. As a result of those seminars, we based some of our business writing modules for internal IBM classes on your book, Don't Let Your Principles Dangle in Public! Your publications have kept us current on the changes in the business writing arena.

Diane W. Harper,
Senior Staff Instructor, IBM Corporation, Atlanta GA

Thank you so much for joining us at our National Sales Meeting to present your workshop on Business Writing. We appreciate your time and believe that our staff left the workshop with a new and better understanding of the importance of the written language.

James P. DiChiara,
Vice President Sales, The Ritz-Carlton, Atlanta GA

Thank you for the terrific presentation. All of the attendees at San Diego State felt that the program was extremely useful and worth the time. Your presentation skills and style certainly live up to your billing.

Peter J. Filanc, President,
J. R. Filanc Construction Co., Inc., Oceanside CA

Thank you for speaking at ICSA's 11th Annual Conference. Feedback characterizes this year's event as the "best ever," and you helped make it so. In fact, your Business Writing session was ranked #1 out of 63 sessions!

Madalyn Duerr,
Executive Director, ICSA, Chicago IL

For more information, contact your local speakers bureau.

 

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